It does. The categorization can be as general as age groups (teens/ young adults/adults) or as specific as (Girl, 25, single and desperate).
Market segmentation is the process of targeting groups of individuals who are similar to each other. Markets are then segmented to reach the different target groups based on the needs of the those groups.
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
market segmentation is dividing the market into groups of people who have similar needs and similar characteristics so that you can choose your target market from those groups...
Segmentation is present in both groups.
Capital Market Segment is an important concept in marketing is market segmentation. Identifying different groups in a market and subdividing the market into those groups which can be attacked by specially designed marketing strategies explains the concept of segmentation.
Market research helps you "identify" your market. Segmentation lets you "segment" your identified market into more refined groups. In short market research is more broad and segmentation is more refined.
Psychographic segmentation examines consumers' lifestyles, beliefs, values, and personalities. For example, marketers might section consumers based on their activities and interests, such as fitness enthusiasts or adventure chasers. Moreover, values and beliefs can shape segmentation, with environmentally mindful consumers or those prioritizing convenience forming different groups. Personality traits, like adventurousness or introversion, offer more segmentation opportunities. Socioeconomic status plays a part as well, with well-off professionals and budget-conscious families representing different segments. Interests and hobbies, such as art appreciation or tech enthusiasm, additionally refine segmentation. Generally, psychographic segmentation allows marketers to comprehend diverse consumer motivations and preferences, leading to more custom-made marketing strategies and product offerings.
Market segmentation
i would seperate them by the size
Social class segmentation is the process of dividing a population into different groups based on their incomes, education levels, occupation types, and other socio-economic factors. This segmentation helps marketers and businesses target specific consumer groups with tailored products or marketing strategies that are more likely to resonate with their preferences and buying behaviors.
Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"
Market segmentation requires market research and divides a market into various customer groups to create and/or offer products that will meet the customer's needs. Factors that are involved in market segmentation are identifying the segment by age, gender, income, geographical area and buying behavior.