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Q: Does the decline stage of the product life cycle make sales reach a saturation level?
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Why do changes occur in product life cycle?

Product Life Cycle is a marketing tool which is underlying messages about markets' dynamic, supports the need for frequent marketing planning etc. This assists marketers in the planning process. Customers' decisions are primarily impacted by marketing activities of the companies selling in the market. The product life cycle is broken down into five different stages such as development, introduction, growth, maturity and decline stages .During the development stage product may be just an idea furthermore it can be in the process of being manufactured or not yet for sale. Product inventor is researching marketing methods and planning on launch the product. The marketing mix for this stage attempts to bring awareness of the product to potential customers through marketing campaigns and promotions.The marketing mix during 2nd stage of the product life cycle entails strategies to establish a market and create a demand for the product. As customers become aware of the product and sales increase, the product enters into the growth stage of the product life cycle. During maturity stage involves efforts to build customer loyalty, typically accomplished with special promotions. If the product generated loyalty from customers, the company can retain customers at final stage. Change in the positioning of either products or production processes will expose company in various manners such as, does not correspond between products and processes while leading to less focus and more difficulty in coordination of marketing as well as involves responding to change by broadening activity in any side instead of using. Therefore these dangers can cause to lose focus. Finally would like to say that it is important both marketing and manufacturing. To remain competitive, product cost should decline at a steady level every time cumulative production volume doubles. As a product goes through its life cycle, there are numerous opportunities for cost reduction.


What is the core product?

The core product is the most basic level, what consumers really buy in terms of benefits


What is potential product?

A product is the complete package that the customer receives by purchasing the item/service. This experience is broken down into four levels. The first level being the core product that is the actual product feature and attributes, for example a car. The next level is the functional product that is how it performs; following the example, the speed of the car, the design of the car, etc. The third level is the augmented product which is additional perks to the product; such as GPS navigation systems for the car, a website that provides consumer with tips for keeping their car in top shape or extend the life, etc. Finally your question, the last level is the potential product which is the true solution that customers are seeking when they buy the product/service, which is the convenience or ability to get to places quickly and hassle free for the car.


What factors drive a company to continue its market?

Continued sales growth would most likely be the driving force behind a company continuing its market push. If sales are forecasted to level off or begin to decline, a company will either upgrade an existing product/service, introduce a new product/service and/or seek out new markets. The goal is to meet sales forecasts, turn a profit for investors and keep customers happy.


Who is responsible for the marketing mix of a product?

Decisions at the first level of product management involve the marketing mix for an individual brand/product. These decisions are the responsibility of a brand manager (sometimes called a product manager).

Related questions

What term described the level of saturation?

relative humidity Humidity is the term that describes the level of air saturation.


What describes the air level of air saturation?

relative humidity Humidity is the term that describes the level of air saturation.


What does it mean if saturation level is 70 percent?

example: say saturation level of sugar in water is 70 percent, if the solution is 70 percent sugar, it is saturated


What does the acronym SpO2 stand for?

Sp02 stands for Saturation of Peripheral Oxygen. This is an indirect way to measure the level of oxygen i n the blood. The level of oxygen can be measured using a pulse oximeter.


Is the percent saturation of carbon monoxide poisoning is always 34?

No, it not true since the level of saturation of any substance in the blood can be 100 percent.


What is the business-level strategy of McDonald's?

saturation of the markets it is looking to enter in


What term describes the level of air saturations?

relative humidity Humidity is the term that describes the level of air saturation.


What is unsafe oxygen?

Unsafe oxygen level is below 90% oxygen saturation.


Why an addition reaction increases the saturation of a molecule?

Because the h2o level rises


Why addition reaction increases the saturation of a molecule?

Because the h2o level rises


What do you use to check your oxygen?

If you pass out and/or become unconscious, your oxygen saturation level based on saturation in the correct vital organ systems is probably not in the range it should be.


What is considered a normal blood oxygen saturation level for a non-smoker how can this be affected by smoking and at what range is blood oxygen saturation considered impaired Resources appreciated?

90