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Explain the difference between the terms segmentation and targeting?
Wiki User
∙ 14y ago
When you decide on which criteria to segment the market i.e. demographic,physographic,geographic etc ,segmentation phase is over. On analyzing the segmented market, when you decide which segment to actually offer you product/service ,you have finished targeting. manishmakhija69@gmail.com for comments
Wiki User
∙ 14y ago
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