Explain the importance of communication in Business world?

Answer 1

Communication is extremely important within a business and is what every good business should be built upon, giving a business the power to send a message to employees, prospective customers and the general public that they are one of the best at what they do. Communication makes a business grow and develop, it gives a company the chance to inform, educate or instruct. Both bilateral and downward communication is important within business. Bilateral communication allows businesses to send messages between people on the same level or position within a company, while downward communication sees messages sent from superiors to subordinates. Both of these communication types have a large role in the workplace.

There are three main types of communication in businesses: Internal, external and business to business (usually abbreviated to B2B). The former is when messages are sent from someone in the business to another person working for the same business. External communication consists of messages sent from within one business to people who are not working within the business. Business to business communication occurs when a message is sent from one business to another. All information is sent and received via communication of some sort. Without effective communication of this information, a business will struggle with a lack of understanding, motivation and direction.

Effective communication will keep employees well informed and give a business a higher productivity rate. Many companies that carry out staff satisfaction surveys find that employees who are kept up to date with effective communication are more satisfied in their role. Employees tend to have higher levels of job performance when there is a congruence of individual needs and job characteristics that exist and are communicated well. In turn, a happy and hard working team of employees helps give a business a corporate image that the public will find impressive and appealing.