Geographical segmentation is a customer segmentation method where customers are divided based on geographical characteristics.
importance of geographic segmentation
geographic segmentation
gender segmentation, age segmentation, geographic segmentation..
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
The type of segmentation used is Geographic From Nichelle
Demographic – Age, gender, income, education Geographic – Location, climate, region Psychographic – Lifestyle, values, personality Behavioral – Buying habits, usage, loyalty Firmographic (B2B) – Industry, company size, revenue
Geographic segmentation is analyzing and collecting information according to the physical location and other data sources
Market segmentation methods typically include demographic, geographic, psychographic, and behavioral segmentation. Demographic segmentation divides the market based on characteristics such as age, gender, income, and education. Geographic segmentation focuses on location, while psychographic segmentation considers lifestyle, values, and personality traits. Behavioral segmentation analyzes consumer behavior, including purchasing habits and brand loyalty, to tailor marketing strategies effectively.
Geographic segmentation entails dividing the market on the basis of where people live. Divisions may be in terms of neighborhoods, cities, counties, states, regions, or even countries
Geographic Demographic Psychographic Product Usage Benefits Derived
Geographic Demographic Psychographic Product Usage Benefits Derived
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.