Geographic segmentation entails dividing the market on the basis of where people live. Divisions may be in terms of neighborhoods, cities, counties, states, regions, or even countries
gender segmentation, age segmentation, geographic segmentation..
Market segmentation methods typically include demographic, geographic, psychographic, and behavioral segmentation. Demographic segmentation divides the market based on characteristics such as age, gender, income, and education. Geographic segmentation focuses on location, while psychographic segmentation considers lifestyle, values, and personality traits. Behavioral segmentation analyzes consumer behavior, including purchasing habits and brand loyalty, to tailor marketing strategies effectively.
Geographic Demographic Psychographic Product Usage Benefits Derived
Product-benefit segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
gender segmentation, age segmentation, geographic segmentation..
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
Demographic – Age, gender, income, education Geographic – Location, climate, region Psychographic – Lifestyle, values, personality Behavioral – Buying habits, usage, loyalty Firmographic (B2B) – Industry, company size, revenue
Market segmentation methods typically include demographic, geographic, psychographic, and behavioral segmentation. Demographic segmentation divides the market based on characteristics such as age, gender, income, and education. Geographic segmentation focuses on location, while psychographic segmentation considers lifestyle, values, and personality traits. Behavioral segmentation analyzes consumer behavior, including purchasing habits and brand loyalty, to tailor marketing strategies effectively.
importance of geographic segmentation
Geographic Demographic Psychographic Product Usage Benefits Derived
geographic segmentation
Product-benefit segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
Market segmentation
Geographical segmentation is a customer segmentation method where customers are divided based on geographical characteristics.
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.