Geographic segmentation entails dividing the market on the basis of where people live. Divisions may be in terms of neighborhoods, cities, counties, states, regions, or even countries
gender segmentation, age segmentation, geographic segmentation..
Geographic Demographic Psychographic Product Usage Benefits Derived
Product-benefit segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
The type of segmentation used is Geographic From Nichelle
gender segmentation, age segmentation, geographic segmentation..
The types of maket segmentation are, demographic, geographic, psychographic, and behavioral.
5 types of market segmentation include :- Behavioral Segmentation Psychological Segmentation Demographic Segmentation Geographic Segmentation Firmographic Segmentation
importance of geographic segmentation
Geographic Demographic Psychographic Product Usage Benefits Derived
geographic segmentation
Product-benefit segmentation is based on the perceived value or advantage consumers receive from a good or service over alternatives
Market segmentation
KFC's, formerly Kentucky Fried Chicken, marketing segmentation is based on the 4 P's; product, price, place and promotion. KFC also uses demographic, geographic and psychographic segmentation.
Geographical segmentation is a customer segmentation method where customers are divided based on geographical characteristics.
The first is to define the market in terms of the product's end users and their needs. The second is to divide the market into groups on the basis of their characteristics and buying behaviors.
The type of segmentation used is Geographic From Nichelle