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How a NIT pass out went door to door selling chicken and made 6 million revenue in 8 months?
Satyapal Singh
That lockdown morning was different from others as it came after a whole night of research in the ecommerce industry prevailing in the tier2 city like Gorakhpur.
Nitin came to the conclusion that there is a market for online meat and fish deliveries in his hometown.
Just when his mother ended discussion about the hardships faced by people living in colony in purchasing fresh cut raw meats and fishes idea of application for people of gorakhpur passed the viability test.Ceo and founder of Groshers Nitin Verma quotes
"After completing a bachelor degree from NIT SRINAGAR and having 2.5 years of job experience I never expected going house to house delivering raw chicken;not even in my rarest dreams,but the happiness and contenment which it gave kept me working with two of my delivery executive for the first 40-45 days thereafter realising my small little startup could afford some new faces"
It was never easy to maintain the chain in those complete lockdown times but Nitin found himself lucky to have started at hometown and moreso the support he received from his youngee brother Hritwik who has just completed his 12th boards."I still remember we use to paste paper stickers of our logo on white tshirts(less to hide the pre existing logo,more to escape the policemen enquiring on every barricades",says Hritwik Srivastav cofounder of Groshers.
Not much money to spend focus of marketing was complete digital.Facebook lives by our friends on important topics went on to engage our customers during pandemic.Our page reach was way less but the numerous shares in local groups and whatsapp groups showered views and even whatsapp messaging became the most frequent and easy method for customers to order ,first time they realised that perishable goods ordering from website is far more time saving for consumers .The orders kept on increasing and they decided to include groceries,vegetables,fruits,medicines and other personal care items in the delivery list.
As the things went miserably wrong in terms of handling COVID-19 Groshers went on to support Covid patients of city and remote villages near Gorakhpur via online doctors support,doctors appointment,medicines delivery fulfilling their own tagline-"AAPKI ZARURTEIN HUMARI ZIMMEDARI".
Groshers is successful in winning the trust and they didn't let the consumers down after the lockdown was removed by experimenting with e-VAN in city capable of being booked by customers app and simultaneously sell offline by covering "HIGH DEMAND HIGH PLACE HIGH TIME" algo.
These 8 months company went on to register 6 Million revenue (the offline meat store it opened at Basti adds to this success)a small city around 60 km from Gorakhpur.
Company's major challenge is to retain its online and whatsapp user base and meanwhile to expand business by launching e-VANS in different sub categories ."We are all set to dilute some of the equity against a Series A funding and plans to capture 600 Million consumers living in tier 2,tier 3 cities with the help of a new model where consumers can physically feel , ensure quality ,save time and then purchase having completing trust in the process and product",quotes Nitin
Satyapal Singh
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