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Zero-click searches are searches where users get their answers directly on the search results page without needing to click through to a website. These are becoming more common due to features like Google’s featured snippets, knowledge panels, and quick answers. This trend is influencing SEO strategies in several ways:

1. Focus on Featured Snippets: SEO experts are now optimizing content to appear in featured snippets. This involves answering common questions clearly and concisely within the content.

2. Creating Value Beyond Clicks: Websites focus on providing highly detailed, in-depth content that draws users to click when they need more than the brief answer seen in the search result.

3. Building Brand Awareness: Even if users don't click on the result, appearing in zero-click searches helps build brand visibility and trust.

4. Optimizing for Other Channels: With fewer organic clicks, SEO strategies now also emphasize optimizing for local SEO, videos, and other platforms to capture traffic.

In short, zero-click searches push businesses to think beyond clicks and focus on visibility, authority, and providing value.

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