How Can I setup your google ads ppc campaigns with long term support?

Answer 1

You can set up and manage Google Ads PPC campaigns in several ways, depending on your specific needs and resources:

Hire a Professional PPC Agency: One of the most effective ways to manage Google Ads campaigns is by hiring a professional PPC agency. These agencies have experienced teams of experts who can handle everything from campaign creation to ongoing optimization. They have the knowledge and tools to maximize your ROI and reach your advertising goals. Look for agencies with a proven track record and relevant industry experience.

Employ an In-House PPC Specialist: If you have the resources and a high level of advertising spend, you can hire an in-house PPC specialist or a team of specialists. This allows for more direct control over your campaigns, but it also requires a significant investment in salary, training, and tools.

Freelance PPC Consultants: Freelance PPC consultants are experienced individuals who can help you set up and manage Google Ads campaigns. They offer flexibility and often have lower costs than agencies. Ensure they have a good reputation and can demonstrate their expertise.

Google Ads Certified Professionals: Google offers a certification program for individuals who want to become proficient in Google Ads. You can hire Google Ads Certified professionals who have passed Google's exams to manage your campaigns. These individuals have demonstrated their knowledge of Google Ads best practices.

Self-Management: If you have a smaller budget or want to learn how to manage Google Ads campaigns yourself, Google provides resources and tutorials to help you get started. You can create and manage your campaigns through the Google Ads platform. However, be prepared to invest time in learning the platform and keeping up with industry changes.

Hybrid Approach: Some businesses choose a combination of the above options, using in-house staff for basic management tasks and bringing in external expertise for more complex campaign strategies and optimizations.

Ultimately, the choice depends on your budget, expertise, and the level of control you want over your campaigns. When selecting a professional team or individual, make sure to review their qualifications, past performance, and references to ensure they can meet your specific needs and goals.