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Brands have a profound impact on consumers' decisions to buy luxury clothing, which is mainly reflected in the following aspects:

Brand reputation: Well-known brands usually represent high quality and unique design, which enhances consumers' trust.

Status symbol: Luxury brands are often seen as a symbol of social status, and consumers consider the brand's social identity when purchasing.

Emotional connection: Brand stories and history can trigger consumers' emotional resonance and increase their desire to buy.

Scarcity and limited edition: The brand's limited edition products increase scarcity and stimulate consumers' purchasing decisions.

These factors together shape consumers' perception and purchasing behavior of luxury brands.

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jdflmorwye

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1y ago

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