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Website speed plays a crucial role in SEO rankings because search engines prioritize fast-loading websites to deliver a better user experience. A slow website increases bounce rate, which negatively impacts search engine optimization performance.

Faster website loading speed improves Core Web Vitals, an important Google ranking factor. Optimized webhosting, CDN integration, and caching help improve site speed and SEO visibility. Overall, better website performance leads to higher rankings, increased traffic, and improved user engagement.

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