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The cost of WhatsApp marketing can vary widely based on several factors, including the scale of the campaign, the tools or services used, and whether you hire professionals or manage it in-house. Generally, businesses may incur costs for WhatsApp Business API access, which can range from $0.005 to $0.08 per message, depending on the recipient's country. Additionally, if using third-party platforms for automation or analytics, subscription fees may apply. Overall, businesses should budget according to their specific marketing goals and audience size.

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1mo ago

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