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WhatsApp does not charge businesses for every message; it charges per conversation. The cost is also different for different countries and for different message categories, like marketing, utility, authentication, or service. For example, in India, a marketing conversation will cost more than utility or service messages. WhatsApp Messaging Service Providers can also have extra costs for using their platform and the features on it.

Key Points:

Pricing is per conversation, not per message

The cost depends on the user's country.

Different rates for Marketing, Utility, Authentication & Service messages

Service providers may charge additional monthly platform or setup fees.

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