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Here is my experience as a small independent coffee-shop owner. I pay people from 9 to 12 dollars an hour to serve coffee and make some food items at my cafe. People love the cafe because it is French and we roast our own coffee. But we will never survive because there is one Starbucks three blocks away, and another is rumored to be going in about two blocks away. Although my coffees are FAR cheaper than Starbucks, the quality of the coffee FAR better, Starbucks is able to pay its overhead and get SO many people through the door with TONS of marketing. I feel like people go to Starbucks as if they were going to meet a celebrity--it's all about the "Starbucks experience" they've created.

So, we are competing as best we can, but we have NO budget for marketing and no angel investors to provide that type of growth opportunity for us.

Our quality is superior--no one argues that--but the locations and marketing they pay for give them all the volume they need!

So, yes, we would do much better if the one Starbucks had never opened, and if the next doesn't. We will surely go out of business, soon.

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Q: How Starbucks growth impacts small independent coffee shops?
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