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How are Google searches ranked?

Updated: 8/20/2019
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12y ago

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Google has two measures that are used to rank websites: relevancy and popularity.

Popularity was once represented by page rank, a measure scaled from 0 to 10 that reflects the total number of backlinks to the website. Nowadays page rank is obsolete, however "popularity" is still in use - its just calculated differently.

Relevancy is a statistical measure derived from natural language processing techniques. It can be thought of as a flag that is set to true when website is considered to be relevant to specific search term.

Google retrieves all the relevant pages from its database and sorts them by popularity.

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12y ago
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