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Products can have multiple packages. This includes the container itself, such as a bottle, can, or case. This is often enclosed in a box for protection purposes. The product may also have a case or larger container to ship multiple products within one box. Each of these packages, particularly those that the consumers see before their purchase, offers the opportunity to communicate information to consumers at a critical point in their decision making process.

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Q: How are the Packaging and labeling product for coca cola drink?
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What kind of intellectual property is packaging?

A product's unique and identifiable packaging, such as a Coca-Cola bottle, is its trade dress, a type of trademark.


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