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A marketing plan is defined as a set of initiatives designed to inform the public about a product and its benefits as a means of inducing them to purchase said product.

One of the indices that set the price of the product is the cost and availability of raw materials, cost of labour, and a successful market plan.

If economic conditions are good, then the chances of having a successful product in the market place are also good. But if there is insufficient money available to the consumer to purchase the product due to a recession, then no matter how clever the marketing plan; it's going to have a detrimental effect on sales.

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Q: How can a country's current economic situation impact a business marketing plan?
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