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How can coorporate identity affect the formation and maintenance of relational psychlogical contract?
Wiki User
∙ 10y ago
Corporate identity, which includes visual elements like logos and slogans, can shape a company's image and reputation. This image can influence employees' perceptions of the organization, impacting their sense of belonging and commitment. A strong corporate identity can help establish trust and credibility, which can play a role in shaping the relational psychological contract between employees and the company.
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