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How can define product positioning for Xbox 360 with other related product?
Wiki User
∙ 10y ago
The original Xbox console was positioned as a gaming powerhouse-its
black, masculine design and concomitant marketing was targeted towards "hardcore" male
gamers. It sought to differentiate itself by providing a technologically superior product andimmersive, intense gameplay. The Xbox 360, it must overcome the challenges of this initial branding. Namely, that more "casual" gamers consider the console too hardcore and intimidating.
Wiki User
∙ 10y ago
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Relationship between Product Positioning and product differentiation?
Product differentiation refers that how you differentiate your products in terms of service, personnel, image, quality which will be considered as unique and other cannot provide this one. On the other hand positioning refers that what customers think about your product or what perception in their mind regarding your products.
In a marketing plan how do you identify the positioning and differentiation strategies for the product service?
The best way to identify the positioning is to acquire data on current market shares of the leading competition as well as any other economic census data provided by other sources. Compare your product to the competition by completing a SWOT.
Which type of statement first states the product's membership in a category and then shows its point-of-difference from other members of the category?
Positioning statement
Why is it related to other social sciences?
Ask the question again to define what IT means.
Brand positioning and brand targeting are necessarily interdependentExplain this Interdependence and provide an example to support your point?
Brand positioning is the reason for customers to buy your brand of products in relation to other brands, whereas brand targeting refers to the target customer base that your product will get to.
What is over positioning?
In marketing, positioning is saying what your product is and who it is for. As an example, if you launch a new brand of shampoo, you need to say something about it to make it special, to separate it from the thousands of other shampoo brands out there.Over positioning is when your marketing makes the product too special, so the potential customer group becomes too small. As a (poor) example, if you market your shampoo as perfect for left-handed people with red hair, there may not be enough people matching the description to make a profit on selling to them.
Define a family as a primary group?
A family as a primary group is like a set of people who are related to each other living together as one.
What are examples of market positioning?
Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of things are involved in market positioning, with entire firms specializing in this activity and working with clients to position their products effectively. When a product is released, the company needs to think beyond what the product is for when it comes to positioning. It also thinks about the kinds of people it wants to buy the product. For example, a luxury car manufacturer might be less interested in promoting reliability, and more interested in promoting drivability, appealing to people who are looking for high-end cars which are enjoyable and exciting to drive. Conversely, a company making mouthwash might want to go for the bottom end of the market with an appealing low price, accompanied by claims asking consumers to "compare to the leading brand" so that they can see that the product contains the same active ingredients as a famous brand, at a much lower price. Market positioning is a tricky process. Companies need to see how consumers perceive their product, and how differences in presentation can impact perception. Periodically, companies may reposition, trying to adjust their perception among the public. For example, a company might redesign product packaging, start a new ad campaign, or engage in similar activities to capture a new share of the market. Definition An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Thus, positioning is EVERYTHING, because, positioning IS that unique value you offer, to that target market you seek, in ways that are better, more effective, more amazingly meeting your needs than any of your competitors. And, the customer service, and employee relationships need to MATCH or be INTEGRATED with the market positioning.
What does the greek root thet mean?
The Greek root "thet" doesn't have a specific meaning on its own. In Greek, it is often combined with other roots or affixes to form words related to positioning or placement.
What are examples of markets?
Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of things are involved in market positioning, with entire firms specializing in this activity and working with clients to position their products effectively. When a product is released, the company needs to think beyond what the product is for when it comes to positioning. It also thinks about the kinds of people it wants to buy the product. For example, a luxury car manufacturer might be less interested in promoting reliability, and more interested in promoting drivability, appealing to people who are looking for high-end cars which are enjoyable and exciting to drive. Conversely, a company making mouthwash might want to go for the bottom end of the market with an appealing low price, accompanied by claims asking consumers to "compare to the leading brand" so that they can see that the product contains the same active ingredients as a famous brand, at a much lower price. Market positioning is a tricky process. Companies need to see how consumers perceive their product, and how differences in presentation can impact perception. Periodically, companies may reposition, trying to adjust their perception among the public. For example, a company might redesign product packaging, start a new ad campaign, or engage in similar activities to capture a new share of the market. Definition An effort to influence consumer perception of a brand or product relative to the perception of competing brands or products. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Thus, positioning is EVERYTHING, because, positioning IS that unique value you offer, to that target market you seek, in ways that are better, more effective, more amazingly meeting your needs than any of your competitors. And, the customer service, and employee relationships need to MATCH or be INTEGRATED with the market positioning.
How would you define advertising frequency?
Advertising frequency refers to the number of times an advertisement is repeated during a given period to promote a product's name, message, and other important information.
What is the difference between product line and product range?
A product line refers to a group of related products marketed under a single brand. A product range, on the other hand, encompasses all the products offered by a company or within a specific category. In essence, a product range is a broader term that includes all the different product lines a company may offer.
