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What can happen if a destination area does not involve itself in tourism planning'? The examples are numerous and often well- documented, especially' as they relate to tourism's impact on the physical environment. Some of the symptoms of a lack of tourism planning may include the following: PHYSICAL IMPACTS Damage or permanent alteration of the physical environment Damage or permanent alteration of historical cultural landmarks and resources Overcrowding and congestion Pollution Traffic problems HUMAN IMPACTS Less accessibility to services and tourist attractions for local residents resulting in local resentment Dislike of tourists on the part of local residents Loss of cultural identities Lack of education of tourism employees in skills and hospitality Lack of awareness of the benefits of tourism to the destination area MARKETING IMPACTS Failure to capitalize on new marketing opportunities · Erosion of market shares due to the actions of competitive destination areas Lack of sufficient awareness in prime markets Lack of a clear image of destination area in potential markets Lack of cooperative advertising among individual operators Inadequate capitalization on packaging opportunities ORGANIZATIONAL IMPACTS · Fragmented approach to the marketing and development of tourism, often · involving "competitive" splinter groups · Lack of cooperation among individual operators · Inadequate representation of the tourism industry's interests Lack of support from local public authorities · Failure to act upon important issues, problems, and opportunities of common interest to the industry OTHER IMPACTS · Inadequate signage programs · Lack of sufficient attractions and events High seasonality and short lengths of stay · Poor or deteriorating quality of facilities and services Poor or inadequate travel information services Although the critics of tourism as an economic activity have made much of these negatives, particularly as they relate to environmental conservation and negative cultural/social effects, the blame can more properly be attached to the lack of tourism planning than to the inherent nature of tourism itself. (from external sources)

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