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An international marketing strategy is very similar to a domestic marketing strategy. Though it may be more difficult to develop if exporting to markets that are very different from your home country, the prevalence of English and world-wide familiarity with American culture often allow for minimal, if any, changes.

At a minimum, the following components of your international marketing strategy should be considered for each and every potential export market:

  • Labeling
  • Branding
  • Packaging
  • Sizing
  • Warranties

You can read more about this in the related link "International Marketing Strategy".

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โˆ™ 2012-08-02 04:29:09
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