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The Direct Marketing Association's (DMA) Mail Preference Service (MPS) makes it possible for you to remove yourself from many (but not all) direct mail marketing databases for approximately five years. To register with DMA's Mail Preference Service, mail your request with a $1 fee to:DMAchoiceDirect Marketing AssociationP.O. Box 643Carmel, NY 10512

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Q: How can you get off direct mail marketing databases?
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Old School Marketing with Direct Mail Postcards?

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Consumers should know that there is a solution to unwanted advertising mail, and that solution is DMAchoice.org. The Direct Marketing Association's DMAchoice (www.dmachoice.org) free online website, is among the offerings that enable consumers to remove their names from marketing lists. DMAchoice is a powerful consumer preference service allowing consumers to truly manage their mail - providing tools for a mailbox makeover. Through DMAchoice, consumers can choose - from among categories of advertisements or individual businesses - what commercial communications they receive in their mail and email boxes, and thus, get more of the mail they want and less of what they do not want. Moreover, the site will stop most direct mail solicitations and reduce mail volumes by up to 80 percent. Keep in mind, some advertising mail is very welcome, especially if it contains promotions and bargains during these challenging economic times…and shopping directly is convenient. Consumers would be well-advised to think before they cut themselves off completely from this helpful information. Direct marketers work very hard to make sure they only reach customers who would be interested in their products; they want to work hand-in-hand with consumers to honor their requests. Calling for the elimination of advertising mail will only hurt jobs and stifle economic growth in these already challenging economic times. Keep in mind that direct mail represents $702 billion in US sales while supporting jobs at over 300,000 US small businesses. In fact, we have more trees today than 70 years ago because more than 4 million are planted every day -- more than 1.2 billion per year.


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