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by building brands through the improvement of existing products and their packaging. Through this strategy, he helped Nabisco rejuvenate several core products

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What nationality is Douglas R. Conant?

American


What are some websites about Douglas R. Conant?

www.campbellsoupcompany.com


What company does Douglas R. Conant run?

Campbell Soup Company


What is a good periodical source about Douglas R. Conant?

DeNitto, Emily, "Doug Conant Nabisco Cookies," Advertising Age, July 4, 1994, S16. "Douglas Conant: In the Soup," BusinessWeek, January 22, 2001, p. 46.


What did Douglas R. Conant consider doing while in university?

After graduating, Conant considered playing professional tennis but instead went to graduate school


How did Douglas R. Conant's leadership affect Nabisco?

Under Conant's leadership, Nabisco dominated the snack market in the late 1990s and early 2000s. Nabisco managed double-digit growth each year for five years through 2001.


What school did Douglas R. Conant go to?

Northwestern University, BA, 1973; MBA, 1975


Who is Douglas R. Conant?

President, chief executive officer, and director, Campbell Soup Company


What did Douglas R. Conant do at Nabisco's Fleischmann division?

Conant was in charge of Fleischmann brand margarines and spreads, Blue Bonnet margarines and spreads, and EggBeaters (an egg substitute).


What does Douglas R. Conant do for a living?

President, chief executive officer, and director, Campbell Soup Company


When did Douglas R. Conant become chief executive officer of Campbell Soup Company?

In 2001 Conant was hired by the Campbell Soup Company as its president and CEO and was named a director of the company.


What reputation did Douglas R. Conant earn while working at Kraft and Nabisco?

he earned a reputation for developing new brands, revitalizing faltering brands, and marketing both; his strategies often resulted in growth and profit.