by building brands through the improvement of existing products and their packaging. Through this strategy, he helped Nabisco rejuvenate several core products
American
www.campbellsoupcompany.com
Campbell Soup Company
DeNitto, Emily, "Doug Conant Nabisco Cookies," Advertising Age, July 4, 1994, S16. "Douglas Conant: In the Soup," BusinessWeek, January 22, 2001, p. 46.
After graduating, Conant considered playing professional tennis but instead went to graduate school
Under Conant's leadership, Nabisco dominated the snack market in the late 1990s and early 2000s. Nabisco managed double-digit growth each year for five years through 2001.
Northwestern University, BA, 1973; MBA, 1975
President, chief executive officer, and director, Campbell Soup Company
Conant was in charge of Fleischmann brand margarines and spreads, Blue Bonnet margarines and spreads, and EggBeaters (an egg substitute).
President, chief executive officer, and director, Campbell Soup Company
In 2001 Conant was hired by the Campbell Soup Company as its president and CEO and was named a director of the company.
he earned a reputation for developing new brands, revitalizing faltering brands, and marketing both; his strategies often resulted in growth and profit.