During the 1980s Luciano also started to diversify the group's industrial activities with the purchase of Toleman's Formula One team, the sponsorship of Treviso's volleyball team, and the commercialization of Benetton watches, makeup, and perfumes.
United Colors of Benetton
Luciano Benetton founded the fashion company Benetton Group in 1965. It is based in Italy and has become a global fashion brand. There are also many branches and sub-brands that derive from the original Benetton Group.
The main characters in the book "Benetton" by Jonathan Mantle are Luciano Benetton and his siblings - Giuliana, Gilberto, and Carlo. The book explores their journey in building the Benetton clothing empire and their personal lives within the family dynamic.
Born: May 13, 1935
the Benetton Group has a legend about its founder. According to the story Luciano, after the sudden death of his father, left school at age 14 and worked in a clothing store to support his family.
Born: May 13, 1935, in Treviso, Italy.
Publications: Io e i miei fratelli, 1995.
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served as an Italian senator for the center-left Republican Party from 1992 to 1994
From the 1980s until 2000, Benetton collaborated with the advertising photographer Oliviero Toscani to create promotional campaigns that became as distinctive to the firm as its clothing.
In 1965 Luciano, together with his sister and his two brothers, set up a small company producing pullover sweaters.
Diversify its exports