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How did Luciano Benetton diversify Benetton in the 1980s?

Updated: 8/19/2019
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IntnlDirofBizBios

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13y ago

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During the 1980s Luciano also started to diversify the group's industrial activities with the purchase of Toleman's Formula One team, the sponsorship of Treviso's volleyball team, and the commercialization of Benetton watches, makeup, and perfumes.

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Q: How did Luciano Benetton diversify Benetton in the 1980s?
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