He didn't. He was an actor and a playwrigt, not a theatrical manager. Cuthbert Burbage, one of the partners in the Keng's Men, would have been in charge of publicity.
Entertained them. Plays were the television of their day.
Many of Shakespeare's plays have been popular from the moment they premiered.
All of Shakespeare's plays are in the public domain. Pygmalion is in the public domain. I'm sure there are many, many more too!
To entertain the public by performing them. This was pretty much the only goal of the plays.
William Shakespeare's plays were so well done that Queen Elizabeth asked him to have them performed in her castle. It is not said that Shakespeare's plays were performed in a different public theatre.
It was all about putting on plays for the public to make money for the players and writers.
Most famously, in Central Park and on Broadway. The Shakespeare in the Park series at the public theatre in Central Park is an annual tradition. Many of Shakespeare's plays have run on Broadway over the years, including Richard Burton's Hamlet in 1964 and Paul Robeson's Othello in 1943-4.
They were performed in theatres and also at court, in private houses and public halls. Among the theatres where Shakespeare's plays were performed in his lifetime were the Theatre, the Curtain, the Rose, Newington Butts, the Globe and the Blackfriars.
We have Shakespeare's works because he wrote them. You can see stage productions or film, or television versions of his plays. You can read his plays in printed form from libraries or bookstores. You can even find public domain versions online from several sources.
Shakespeare wrote Shakespeare's plays. Other theories may be entertaining but have no evidence to support them.
Yes Shakespeare's plays were written in verses.
Shakespeare wrote 38 plays.