what is the best way for a candidate to use the media in order to influence his or her rlection outcome
For federal offices and some statewide offices, most of that is handled by the Republican National Committee and the Democratic National Committee.
Candidates standing for office meet and tell the electorate what they plan to do if elected. The voting process is then conducted and one of the candidates standing for office is gets elected to that office for a fixed period of time.
They are "elected".
Congress and they have to have citizenship and other things to be elected.
Candidates for national office often appeals to the most citizens by television ads. They also may use national magazines, newspapers, and other publications.
primary
nomination candidates for office, insuring the good performance of their elected candidates, providing a mechanism for the conduct of government
Campaign
The President is the primary one.
If you are referring to the Governor of a US state - - every four years the candidates announce their intention to run for election to the office. Their political parties assist them with their campaigns against any opposition candidates and they are elected by popular vote.
Voters. People who can vote are able to cast their ballot for the candidates of their choice. In the US, any citizen over the age of 18 can register to vote, and participate in local and national elections.
You can influence state local and national government affairs in one of several ways. You can get elected to office. You can become a major help to someone who is running for office assuming they get elected. You can contribute large amounts of money to someone who is currently in office or someone who is running for office assuming they get elected.