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Companies ( the term Hexxon will be used to identify the company in this answer) that wish to compete in global markets are those which have products or services to offer that are needed by other companies, governments or individuals. Hexxon must also see if there are markets that can potentially use Hexxon products, but currently do not see a need for them.
Hexxon must then research where in the world their products and services are in demand and also research their competition in these designated markets.
Hexxon must then hire an advertising company to let potential buyers know about Hexxon products. The advertising company may not be an international one. If this is so, then Hexxon must hire different advertising companies who can reach all the potential buyers of their products.
Hexxon also must be aware of any licenses that are needed to market their products in any particular country.
Either via a consulting firm or with internal resources, Hexxon must assess whether they can compete in the markets they have identified as "prospects".
Hexxon must also assess the rate of demand for its products and analyze the sales results of any competitor in the targeted market.
Hexxon will also need a international accounting firm to see what the tax situation is in a targeted market.
If Hexxon has determined that a country currently does not use its products, then it has to be determined if an advertising company can create a market where none exists.
These are some of the steps needed by Hexxon to make a decision as to whether it can sell its products globally or in only limited markets.
I have used advertising, accounting, and consulting firms in this answer & in some cases yes there is duplication because Hexxon may be large enough to handle all the requirements it needs from internal resources. Even so, obtaining outside opinions will help Hexxon make decisions it is comfortable with.
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