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Political ideology is a consistent pattern of opinion on particular issues that stems from a basic underlying belief or beliefs. However, these are relatively sophisticated patterns of belief, and most citizens do not think about politics in such a consistent fashion. Only a minority-perhaps as few as a tenth and no more than a third-do so. Nonetheless, ideology is still important politically. One reason is that the proportion of citizens who think ideologically is sizable even though it is a minority. Also, this proportion increases when the political alternatives are more ideological than is normal. A second reason is that ideology is concentrated among those who are the most politically vocal and visible-the political activists. These activists tend to play a disproportional role in American politics.

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Q: How do political ideologies influence American voters?
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