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When talking about a hotel chain you may lay some short survey on a table on each room. Not intrusive, but subtle, just have it there maybe next to a bouquet with some nice formulation like "We hope you enjoy your stay at ..., if you have any recommendations or comments, do not hesitate to fill out this form or contact our receptionists." With this information you should also be able to improve your services just the way your customers want it.

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Q: How do you get customer feedback and improve product services?
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