How do you lower websites bounce rate in Google analytics?

Answer 1

Here are 6 proven methods to help lower your website's bounce rate:

1. Faster page load speed

Google has always been a fan of fast websites. These days Google provides PageSpeed Tools because a quick loading website is more important than ever. The search engine has confirmed it's also a ranking factor and there is a direct correlation between page load speed and higher bounce rates.

2. Keyword rankings

Are you appearing in Google for irrelevant search results? Are your pages that do rank, outdated?

Google Search Console provides a list of the keywords that you are ranking for in its search engine, which is most likely to be your biggest provider of organic search traffic. Look through your top performing keywords, check your result in Google and ask yourself if the content on that page is as good and as fresh as it needs to be to keep your visitors on your site.

3. Compelling opening paragraph

If you want to keep visitors on your website then you'd better have good content. In fact, you'd better have a great opening couple of sentences. These can often determine whether the user is going to continue reading or click back in their browser and find an alternative resource.

4. Being mobile-friendly

An increase in mobile traffic has been the trend for the past number of years, to the point that Google confirmed last year that more people search on mobile devices than desktops.

5. Content below the fold

Having previously mentioned the importance of your opening paragraph, keeping content above the fold so the user sees it immediately as they land on your page is just as important. This is particularly true when it comes to mobile devices which have smaller screens than desktops and therefore less room to squeeze in the content.

6. Misleading meta titles and descriptions

Google's results are getting better and better over time, but it's still possible to rank for irrelevant keywords, whether intentionally or not. However, if you've written misleading titles and meta descriptions to get the user to click through, you'll find that you have a high bounce rate as they discover they have been duped and head back to Google to find a page that genuinely offers them what they're looking for.

If visitors are entering your website thinking your content is about a certain topic, only to find that it isn't, you're going to leave a bad impression with that user. Neither of these are a good thing in your attempts to increase rankings, traffic and ultimately, sales.