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Q: How do you meet customers basic needs?
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What are the objectives of asda plc?

provides goods and service to their customers and meet all customer needs/wants. remember customers are time value to the company.


Why are products innovated?

Products are innovated for different purposes such as meet the needs and wants of the customers and for retain the market share.


Will the study and practice of marketing become useless when customers meet their needs and wants?

is the study and practice of marketing useless


What is the difference between traditional and consultative selling?

In traditional selling the focus is on the need to sell already existing products to customers while in consultative selling the seller tries to meet the needs of the customers.


What is segmentation strategy of a cement company?

What is segmentation strategy of a cement company?A Cement company may obtain its segmentation strategy as follows:1. Understanding needs and preferences of consumers -- Having housing, infrastructure, and commercial construction, as demand drivers, the company analyze the needs and preferences of consumers in these sectors.2. Grouping customers based on their needs and preferences -- Customers with similar needs and preferences can be included in one segment.3. Targeting the segment that the company can best meet the needs and preferences of - The Company should target the customers, of which it can meet the needs and preferences. i.e. customer needs higher- strength or low price4. Branding the commodity -- Though being a commodity product, branding is important for a cement company. The company needs to position its brand among Architects and Builders rather than household individuals.5. Provide required product to meet targeted customers' needs and preferences -- Delivering up to the expectations of the targeted segment.