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In large groups, groupthink doesn't have a real chance. In smaller groups, groupthink can prevent groups from being creative and brainstorming ideas.
Groupthink can be caused by factors such as a desire for harmony or conformity within the group, the pressure to maintain group cohesion, and the tendency to dismiss alternative viewpoints in favor of maintaining group consensus. Groupthink often occurs when there is strong group cohesion, directive leadership, and a lack of diverse perspectives.
When the decision of the group is not right due to pressure on the group that affects their moral judgment and mental efficiency is known as groupthink. The term was coined by Irving Janis in 1972.
Groupthink can lead to poor decision-making, lack of critical thinking, conformity pressure, and suppression of alternative viewpoints. It can also result in overconfidence in the group's decisions and a failure to consider all available information. Ultimately, groupthink can hinder creativity and innovation within a group.
Groupthink is the most dangerous type of social activity when trying to solve a problem. Group norms are the guidelines which we follow in order to be part of an in group or primary group. It is because we follow these guidelines or rules that we are affiliated with this certain group. For example, a "prep" will wear certain clothes in order to be identified as "preppy," thus, making the individul feel accepted by others, within the same in group. However, as a result because one will conform ones idea's and beliefs or in the example apperance, one is also more likely to loose all individuality and creativity. Thus, when an issue is studied via groupthink we are less likely to study other alternative solutions to the problem.
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