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In terms of investing, (I just learnt this in my Finance class yesterday), market risk cannot be reduced because such risk are the result of Marco level issues (unemployment, GDP, inflation, generally items that are very difficult to modify). However, when investing you could reduce a unique risks, risk that are specifically related to a single firm/company, by diversifying your portfolio. That is, to invest in several different stocks/bond such that you have a good mix. Specifically, have a good mix of stocks that react differently to the market conditions to cancel out the risk of others such that when the market is struggling, a stock that excels in such conditions will make up for the loss of stocks that correlate positively with the market conditions.

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Q: How do you reduce market risk and company unique risk?
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reduce or eliminate risk


Why does market research reduce the risk of a new product launch?

Performing market research does not guarantee success, but just because someone thinks a new product is a great idea does not mean everyone will think so. Market research will show if there is a need for such a product and how likely prospective customers would accept it and purchase it.


Why do you carry out research?

Research can help you define your target market, assist in estimating market demand for your product, help in defining the qualities the market values in your product, finding the best medium to communicate with those potential customers, and reduce the risk of inopportune market investments. Ton's of people create new products or launch business ventures every year with no foreknowledge of the market demand, only to find they have over estimated the probabilities of success.


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