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A method of advertising or selling that uses false claims is called false advertising.
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If someone is false advertising, you should contact the Better Business Bureau
fraud
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False
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With words
Cleopatra herself sent the false report about her death.
Both. It is legal and sometime they lie. There is a law against false advertising.
That depends. It would not be considered false advertising to asert that God (or gods) exists, that Jesus loves you, or that you will be saved by attending church or contributing to the church funds. Like all organisations, a religion could be guilty of false advertising if it promised investors a financial return that it knew would not be achieved. Perhaps it could be guilty of false advertising if it claimed to heal illnesses through faith, but such cures never seem to eventuate. In short, there would have to be secular reasons to support a claim of false advertising.
False advertising.