How do you send a production idea to the ceo of sears?

Answer 1

If you want to submit an idea and actually want to make money from it then make sure that you have a patent on it first, or it can simply be used and furthermore they are likely to patent it them self, and try to sue you for trying to sell their idea.

This happens more often than you might think.

As for getting access to someone in charge to pitch an idea, you will need ti figure out a way to track down when they will have a share holder meeting or something as you will never get them on the phone (if they provided a way for that, a lot of angry customers will be calling them when they get bad customer service and their standard CSR's are completely useless at solving issues of bad customer service.