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How do you set up a sales target?

Updated: 12/13/2022
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15y ago

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1. Determine the area in which you will be selling your product

2. Determine the demand for your product in your projected sales area

3. Determine how much of the market a product similar to yours presently controls

4. Determine if there are reasons for clients to switch to your product.

5. Determine the difference between present supply and demand, and the potential switched over clients that might be available to you.

6. This is your total potential gross sales amount.

7. Determine how much of the gross sales volume you could support with your supplier, sales staff, amd similar considerations.

8. Your sales target would be the percentage of this potential serviceable demand you could supply in years one through ten. Assume sales would increase annually if your product is better, cheaper, better serviced etc.

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