According to the ancient historian Appian, Marc Antony presented Caesar as a tribune of the plebeians who was sacrosanct (could not be hurt without the violators being subject of religious sanction) and that the plebeians (the mass of the people) had a duty to protect him. He straightened Caesar's bier, praised him as a deity and listed his battles and victories. He stripped Caesar's clothes from his body, put them on a pole and waived them. In Appian there is no mention of Marc Antony naming any of the conspirators. His account is not wholly reliable because he wrote a long time after the event and ancient historians usually used to make up the content of speeches. However, is not saying that Marc Antony named the conspirators could be reliable.
"See what a rent the envious Casca made" Antony incites feelings of Horror by showing the bloodstains on the cloak as well as the numerous holes made by the assassins' daggers.
Oh, they love it. Caesar was a great crowd pleaser. You can see that from the attitude of the workingmen in the first scene and the way Antony is able to appeal to the crowd's inherent liking for Caesar.
The crowd did react to Brutus and Anthony funeral speeches because they had much intellectual appeal.
Antony tells them he has Caesar's Will and the crowd wants Antony to read it.
To appeal to feelings and emotions - apex
Antony tells the crowd that he is gay. He has wanted Julius this whole time. All he can think about is Julius.
Antony holds up the torn, bloodstained cloak, putting his hands through the holes made by the daggers that killed Caesar. Antony uses this to play upon the emotions of the crowd.
Oh, they love it. Caesar was a great crowd pleaser. You can see that from the attitude of the workingmen in the first scene and the way Antony is able to appeal to the crowd's inherent liking for Caesar.
The crowd did react to Brutus and Anthony funeral speeches because they had much intellectual appeal.
Apart from Brutus and Antony, nobody spoke at the funeral. Unfortunately after Antony's speech a riot ensued and the crowd dispersed. One hopes that Antony had the decency to pick up Caesar's corpse from the Capitol steps and deal with it in some kind of hygenic manner.
Antony tells them he has Caesar's Will and the crowd wants Antony to read it.
To appeal to feelings and emotions - apex
Antony tells the crowd that he is gay. He has wanted Julius this whole time. All he can think about is Julius.
Brutus believes that Antony is the same kind of person he is; a man who can be trusted to keep his word and act honourably. While Antony is suggesting that Brutus is dishonourable by calling him honourable, he himself is acting dishonourably by breaking the spirit of his promise to Brutus. Irony upon irony!
The crowd reacts to Antony's famous "Friends, Romans, Countrymen" speech by causing a riot and making the conspirators run for their lives. This was exactly what Antony intended. This was the meaning of "Cry havoc and let slip the dogs of war"
Antony's agenda was to turn the crowd against Brutus in order to set up his own grasp for power. Brutus really underestimated his ability and power, and thought he could do no harm once Caesar was dead. He was wrong--Antony succeeded in his plot to become one of the rulers of Rome.
Octavian
Antony uses his ability to speak skillfully to make the crowd sympathetic to Caesar and angry with the conspirators.