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The nature of consumer behavior is easy to understand. Consumers buy or eat what they want and what they value.
When you understand consumer behavior you can better come up with strategies that cater to that particular markets needs. Without knowing the behavior you cannot utilize a strategy for your market segment that will be effective in marketing communications.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
We have learned based on definition that consumer behavior attempts to understand consumer wants and their decision making. Which is a very necessary in an organization. If we know the behavior of the consumer regarding their wants then it is a big advantage on our part as a marketer. It will be easy for us to identify and recognizes what to sale and what not to. With this, Consumer behavior is indeed an important course in business education.
Studying consumer behavior can help consumers make more informed purchasing decisions, understand their own consumption patterns, resist manipulative marketing tactics, and ultimately improve their overall well-being and satisfaction with their purchases.
The Consumer Federation of America, or CFA, focuses on the consumers opinions, attitudes, and behavior on different items to better understand what the consumer wants and how well the items will sell.
Consumer behavior is one of the topic that marketer uses to better understanding of consumer on how their behavior react when come to buying decisions. Perception is how one view under the influence of past experience, personal opinon
Beverly Louise Keeler has written: 'Consumer's ability to understand and apply food label information' -- subject(s): Food, Consumer behavior, Labeling
how economic variables influences on consumer behavior
Consumer studies is a field that focuses on understanding consumer behavior, preferences, and decision-making processes. It involves researching consumers' purchasing habits, psychological factors influencing their choices, and the impact of marketing strategies on consumer behavior. The goal of consumer studies is to help companies better understand their target market and develop effective marketing strategies.
It's because the customer is the product consumer. I think!?!?!