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Shoppers use a variety of methods to decide who to buy his goods from. Perhaps the greatest factor is price, but it could be loyalty to a certain store, quality, no liking a certain store, a store having the brand desired, location of the store, etc.

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Q: How does a buyer decide who to buy his goods from?
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Buyer power is the power given to consumers. They have the power to decide to buy a product which can change the demand changing the cost of the product.


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