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In the USA, companies register with business.gov and register a business name. Also, In the USA, if you want to create a trade mark, go to http://www.uspto.gov/

In the UK, to register a business name, go to www.start.biz and if you want to create a trade mark, go to http://www.ipo.gov.uk/

hope that helps!

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Q: How does a company secure it's trade name?
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