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It is necessary to understand the difference between selling and marketing for success of marketing manager. But both are aimed to increased revenue. Small organizations perform both sales and marketing task. But both are differ from each other, as per the growth of organisation, rules and regulations become more specialized.

There are following differences as follows:

1) Marketing is a broader range to sell products/services, client relationship etc. It determine the future needs and fulfil it for the long term relationship where as in sales customers demand match the product the company offers.

2) Marketing is the discipline of positioning and branding a product so that is appealing to a specific target audience. For example, marketing would involve things like:

  • Tweeting informative articles and interacting with potential customers
  • Creating an advertising campaign that highlighted the benefits of the product
  • Analyzing purchasing behavior and figuring out the best target market for a product
  • Branding the product so that it stands out and is considered different than a competitor's offering
  • Determining the ideal pricing strategy
3) Selling is focused on the actual transaction between buyer and seller and may involve:
  • Creating a presentation for a prospective customer explaining how their organization could use your product
  • Door-to-door sales
  • Targeting specific customer within the Demographics the marketing department has provided
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Gillian Watsica

Lvl 13
3y ago

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