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Often, it depends on the style of the advertisement (is it positive or negative), what issues are being talked about, and the particular word-choice. However, campaign advertisements are only really effective for individuals who do not have a strong leaning towards one candidate or one party. Such advertisements have almost no luck convincing someone who has a general feeling about who they are going to vote for. Increasingly, politicians have found that having personal conversations on politics, where a friend or acquaintance tells you (in person or online) that they support a particular candidate, this will have much more effect in convincing a person to switch (or more strongly confirm) political allegiances.

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