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How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?
Wiki User
∙ 11y ago
General Motors do this by determining the typical SUV driver or purchaser. They then tailor their marketing program towards these consumers, taking into account factors such as age, gender and disposable income.
Wiki User
∙ 11y ago
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What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?
Market Segmentation
Zerex markets its radiator liquid as a coolant in the South and an antifreeze in the North. what segmentation variables is Zerex using?
Geographic
What is hybrid segmentation of market?
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Segmenting in international markets can be more challenging than segmenting in domestic markets because?
critical data is often less available and less dependable.
What is undifferentiated strategy?
The undifferentiated targeting strategy involves designing a single marketing mix directed toward the entire market for a particular product. This strategy is effective in a homogeneous market, whereas a concentrated targeting strategy or differentiated targeting strategy is more appropriate for a heterogeneous customers' needs for, uses of, or behavior toward the product. Segmentation variables for consumer markets can be grouped into four categories: demographic (age, gender, income, ethnicity, family life cycle), geographic (population, market density, climate), psychographic (personality traits, motives, lifestyles), and behavioristic (volume usage, end use, expected benefits, brand loyalty, price sensitivity). Variables for segmenting business markets include geographic location, type of organization, customer size, and product use.
Explain the four major segmenting variables for consumer markets?
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What is product cost as cost of market segmentation?
When segmenting broad product-markets, cost considerations tend
What is is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes?
Market Segmentation
What is physiographic segmentation?
Physiographic segmentation is a marketing strategy that divides a market into segments based on physical or geographical characteristics such as climate, terrain, or natural resources. This allows companies to tailor their products or services to meet the specific needs and preferences of different geographic areas or regions.
Zerex markets its radiator liquid as a coolant in the South and an antifreeze in the North. what segmentation variables is Zerex using?
Geographic
What is hybrid segmentation of market?
segmentation is a creative prcess. marketers normally segment markets by combining several segmentation variables rather than relaying on a single segmentation base. THERE ARE 4 METHODS OF HYBRID SEGMENTATION * Value and Life Style (VALS) * psychographic-demographic segmentation * geo-demographic segmentation * yankelovich's mind base segmentation
Segmenting in international markets can be more challenging than segmenting in domestic markets because?
critical data is often less available and less dependable.
What is undifferentiated strategy?
The undifferentiated targeting strategy involves designing a single marketing mix directed toward the entire market for a particular product. This strategy is effective in a homogeneous market, whereas a concentrated targeting strategy or differentiated targeting strategy is more appropriate for a heterogeneous customers' needs for, uses of, or behavior toward the product. Segmentation variables for consumer markets can be grouped into four categories: demographic (age, gender, income, ethnicity, family life cycle), geographic (population, market density, climate), psychographic (personality traits, motives, lifestyles), and behavioristic (volume usage, end use, expected benefits, brand loyalty, price sensitivity). Variables for segmenting business markets include geographic location, type of organization, customer size, and product use.
What is consumer markets?
Consumer marketing is when a consumer markets something. Hope this helps, Stella here! You know where you to find me :)
How an understand of consumer behavior is useful to you in terms of market segmentation strategy?
When you understand consumer behavior you can better come up with strategies that cater to that particular markets needs. Without knowing the behavior you cannot utilize a strategy for your market segment that will be effective in marketing communications.
What is Gender Segmentation?
It is the dividing of potential markets based on gender (male or female).
What is Sigmentation in marketing?
Market-segmentation is the process of dividing the market of a product or a service in smaller groups of customers,each of which must buy the product for the same purpose,use it in the same way,or buy it in the same way. The company has to design a separate value preposition for each segment. The Aim of segmentation of market is to serve customers more effectively, efficiently and accordingly. Segmentation of Consumer maket can have the following basis : *Behavioural segmentation, *Psychographic, and *Profile segmentation Organizational markets can be segmented in two ways : *Macrosegmentation,*Microsegmentation
