In the 1960 elections, during debates on television, Nixon refused to wear television make up and came across as old looking while Kennedy's pride was not hurt by the make up went along with it. Anyone watching the debates on television would have claimed that Kennedy won, while anyone listening on the radio would have claimed Nixon won.
yes it matters in making judgements... It matters because it is the best way to get a candidate's position, viewpoint and message to as many people across the country as quickly as possible. Plus, it is the best way to inform the electorate of the things that are actually happening in the government so that voters can make choices based on facts, rather that promises by the candidates.
Mostly it has reduced them to a series of short "sound bites".
Television keeps an eye on government institutions and the governing process. Every branch of government is affected etc
Political campaigns are expensive because of the following:political ads on radio, TV, internetsalaries for campaign staffcampaign offices in many placescampaign materials such as banner, stickers, etc.setup of campaign ralliestravel
Media and communications affected elections and campaigns because candidates were able to reach a wider audience. Media and communications also helped by allowing political advertisements to air, which could help change a person's preference.
They raise issues that become important to a lot of voters.
Many Americans have TVs and watch it when there's nothing to do. they used TV commercially because it's the most effective way to get votes.
Television keeps an eye on government institutions and the governing process. Every branch of government is affected
Soft money was going into political campaigns
Raise money for political campaigns
Campaign financing is used by interest groups to raise money for political campaigns. Financing campaigns can be done at the federal, state, or local level.
One reason why campaigns cost so much money is the cost of the television commercials. Another reason for the high price of campaigns is the amount of traveling that is done.
they paid for the ads to be broadcast on television.
they paid for the aids to be broadcast on television