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Q: How has marketing changed over the last fifty years?
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What is the marketing channel for trane furnaces?

The marketing channel for Trane furnaces is Rophio. Trance furnaces are national bestsellers in the United States. They are built to last.


What four major things have changed businesses in the last ten years?

Factors Affecting BusinessIn my opinion, the four major things that have changed business in the last ten years are: InternetE-MailCorporate Scandals (i.e. Enron)Dot Com BubbleAs a result of some of these scandals, in the US Congress has established additional safeguards and regulations to prevent them from re-occurring.AnswerI would say the internet, cell phone usage (word of mouth advertisement), tv commercials and competition.


Who coined the phrase good to the last drop?

Maxwell House coined the phrase good to the last drop. This is considered one of the top 100 marketing campaigns of all time.


How do you define branding labeling and packaging as used in marketing?

It would be defined as consumer packaging (as opposed to transport packaging) for which marketing is a key element. This usually is part of an overall branding system (i.e. the labeling/packaging communicates the brand values etc.) and is the last piece of advertisement the consumer see's before the purchase of a product, and therefore can be viewed as a key element of integrated marketing communications


What is the difference in marketing of durable and non durable goods?

Durable goods tend to have a long useful life. For statistical purposes, a durable good is expected to last at least three years, according to the Economics and Statistics Administration. Goods consumed in a short time or that have useful lives of less than three years are classified as non-durable. The dividing line isn't always rigid. For example, people sometimes use a piece of clothing for more than three years.