See the post from the 'Buying Magician Blog' which argues that through their joint focus and contribution to the organizations brands and reputation. Marketing and Procurement should be natural allies.
the five relationship between purchasing and marketing
what are het psychological purchasing variables and how do they apply in marketing?
The answer is that marketing and purchasing both uses money. and etc. Such as if i buy an outfit im purchasing something and the marketing department would get benefits.
the relationship b/w purchasing, marketing and sales
John Stevens has written: 'Measuring purchasing performance' -- subject(s): Purchasing 'The purchasing/marketing interface ; text and cases' -- subject(s): Case studies, Industrial procurement, Marketing
is the study and practice of marketing useless
When considering your marketing audience, it is important to note key differences. It is also important to consider who will be making the purchasing decisions. When marketing a product that women would use and purchase for themselves, it is important to market the product in a way where women would find the product appealing. It is important to note that many products that men use are actually purchased by women for their men, so marketing in a way that will make women want get the product for their men is idea (perfect example: Old Spice body wash). For more marketing tips check out this marketing blog: http://bit.ly/1i8V8Oj
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The current development of the purchasing function shows remarkable similarities to the development of the marketing concept. The product/production orientation, that dominated management practice for many years, can be compared to traditional purchase's focus on product and price. The subsequent sales orientation emphasizes the efforts of sales representatives to get customers to buy their products. This is very similar to the purchasing department that directs its efforts at identifying suitable suppliers that can deliver the desired products at the right time. Only when the whole organization is focused on serving the customer optimally (integrated effort), it employs the marketing concept.
The current development of the purchasing function shows remarkable similarities to the development of the marketing concept. The product/production orientation, that dominated management practice for many years, can be compared to traditional purchase's focus on product and price. The subsequent sales orientation emphasizes the efforts of sales representatives to get customers to buy their products. This is very similar to the purchasing department that directs its efforts at identifying suitable suppliers that can deliver the desired products at the right time. Only when the whole organization is focused on serving the customer optimally (integrated effort), it employs the marketing concept.
Product marketing and service marketing are different in some ways. With service marketing, it's about relationship and value, and the buyer is purchasing something that is intangible, whereas with product, the buyer is purchasing an item that is tangible. Product marketing is based on a reputation of the quality of product, unlike service marketing, which is mainly based on a reputation from word of mouth. Something else that differentiates the two is that products are returnable, services aren't.
1) What is the importance of marketing to you as a consumer 2) Briefly discuss how the Marketing concept has contributed to the Modern Practice of Marketing today 3) How does marketing affect the activities of organizations including non-profit 4) What is the beauty of Sales promotion to the consumer and the Organization? 5) What is the most important element of the Marketing Mix? and reasons for answer 6) What is the importance of Consumer behaviour to the Marketer?