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In 1942, President Franklin D. Roosevelt declared the month of March 1943 as "Red Cross Month." The Red Cross set a goal of $125 million, the largest amount ever requested in one campaign by any American organization. Again, the response was overwhelming. It took less than six weeks to reach the target. By June 1943, donations totaled nearly $146 million. Roosevelt called it "the greatest single crusade of mercy in all of history." As part of the tradition, the President customarily issues a proclamation each year declaring March as Red Cross Month.

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14y ago

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