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It really largely depends on whether a computer dealer wants to focus on the very-crowded, ultra-competitive business-to-consumer (B2C) market or the more profitable, less-crowded business-to-business (B2B) market. To improve the bottom-line marketing results for a computer dealer, consider the following: # Focus Your Marketing Activities On Businesses, As Opposed To End Consumers. # Reach Decision Makers Earlier on in the Buying Process. # Use Relationship-Oriented Marketing to Reach More Value-Conscious, Less Price-Sensitive Prospects. # Speak Their Language and Solve Their Problems. # Prove You Know Your Stuff.

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