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How is permission email marketing used?

Updated: 8/19/2019
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12y ago

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Permission based emails are often used by companies to send you "welcome" emails about their products, coupons, sales, and other events or changes. You will type in your email address and virtually ask the company to send you info about themself and their products. This is different than SPAM which is when you get emails from companies you didn't ask for or want.

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Email marketing is promoting a product through electronic mail, mostly used in fundraising, promoting products for customers to purchase etc., with the expressed permission of the recipient. Spam is sending bulk email to recipients without their permission.


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Permission marketing operates on the principle of consent and focuses on building long-term relationships with customers through relevant and valuable content. By obtaining permission, businesses can deliver targeted messages that resonate with recipients, leading to higher engagement, increased brand loyalty, and ultimately, improved marketing effectiveness.


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Permission email marketing is the practice of sending promotional material via email only to individuals who have requested or consented to receive such material. The main idea behind it is that recipients will respond more positively to offers they have requested or consented to receive than they would to spam.


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