How is social media inexpensive?

Answer 1

Social media is inexpensive primarily because of the viral possibility of its content. When you bring your marketing campaign to social media, you're trading expensive TV commercials and billboards for entertaining and engaging content that people will share with their network.

A perfect example of social media success is The North Face. The North Face is a company focused around outdoor recreation. They have two different primary customer-types. The first are people that need a warm jacket. They're easy to appeal to and the word-of-mouth reputation of the company is already very strong.

The second type of customer is the die-hard. They're the kind of person that watches a documentary about someone climbing Mount Everest and thinks "I can do that." This person builds their social media network around other outdoorsy types.

The North Face targeted their demographic through social media platforms like Facebook and built a page around their community. They post daily updates including inspiring pictures, quotes, and focus on a social marketing term called 'engagement.'

Engagement is when someone thinks your Facebook post was so awesome that they're willing to share it with their friends. You can check your own Facebook feed to see how engaging some of your posts have been by seeing how many likes/comments specific types of posts receive.

By combining inspiring content, an active social media team, and targeting your content to the right users you can save a bunch of money and build an amazing fanbase for your product through social media.